Still a few days until the official release date of Yes! 50 Scientifically Proven Ways to Be Persuasive
After reading the book, I knew what I had to do.
In a word.. Reciprocity.
I contacted some of my friends.. authors who have written on influence, persuasion, sales, marketing, advertising and PR, and arranged to send them a book.
We do this from time to time to get reviews and attract mailing list owners, marketers and thought leaders to new books by new authors. But with a book like this one, from Dr. Cialdini, I decided that the promotion partners would come to us, and just gave away books with no expectation. No quid pro quo, just “Here’s a book from someone I know you respect”
Did it work?
Another one word answer.. WOW!
The phone has been ringing off the hook, the twitter feed is blazing and my in box is full all day long with requests to be a part of the program. When I tell them the rules. No back end sales, no upsell package, no guarantee of anything.. they still begged to help.
(I’ll attribute this to the book.. not my brilliant strategy<grin>)
So here’s what we will do. Everyone who follows this feed, or signs up to be on the exclusive interview call with Dr. Cialdini will have the option to see the work of the best persuasion experts I know.
The cost? FREE
We want you to read the book, but if you really want to just take the gifts and goodies and borrow someone else’s copy, so be it.
Once you start to become familiar with Cialdini’s work, I know you will want to buy a copy of YES! for your library, and a few copies for co-workers and friends who study sales and marketing.
Just watch this space for announcements. Leave a comment if you’d like to be part of the conversation and please.. tell everyone that wants to be more persuasive about this site. It’s the highest compliment you can give Dr. Cialdini for his work and your friend will never forget who first told them about the best influence and persuasion stuff on the net.
Be there hero.. tell the about Robert Cialdini’s work