Say Yes to Influence

Most of us think we’re rational.

I know the readers of this blog are smart, rational people, so I’m sure you are aware that you really don’t know what your brain is doing sometimes.

There is a slight gap between the time we say something an we realize what we say. Fortunately, most of us don’t have to do this on national TV

Our prospects brains give us many openings to hook onto. How are you using them?

Robert Cialdini talks about persuasion psychnology at affiliate summit las vegas

Attendees at Affiliate Summit West being held at the Rio in Las Vegas this week got a chance to learn how to apply Robert Cialdini’s persuasion principles to getting a higher response and conversion in their marketing efforts.

The keynote by Cialdini included many of our favorite stories… the hotel towel studies, the power of “but” used between a negative and positive and emphasis on how leading with a con, specifically an objection that the target audience will perceive.

One story I did not remember hearing before was the Cialdini’s doctoral student’s thesis on the power of scarcity of information about a scarcity. Studying orders from imported beef, they broke the client pool into 3 groups. They were given distinct messages:

There is an allotment of beef available for orders

The will be a limited amount of beef available

We have just heard from our exclusive source that there will be limit

Group 1 was the baseline with with a result of 10. Group 2 more than double their orders when told of the scarcity (24) and then there was group 3.. told that an exclusive weather bureua source had shared information that there would be a scarcity due to weather conditions. That yield 6 times the orders (61).

When you have news to share, let people know that it’s new, that you made an effort to get it to them, and then how they can benefit.

I talked briefly with Dr. Cialdini about his new focus.. a book due out by the end of the year. I wanted to share this with you as soon as I found out and raced to post this.

I know this headline got your attention. I read about it in this report.

Sean D’Souza of Psychotactics fame wrote a simple 12 page report that give you the essence of what triggers make a good headline and his testing method.

Then he gave me permission to share it on this blog.

Another persuasion gift. No strings attached. Right Click here, download now and enjoy

Dan Ariely, author of Predictably Irrational, comments on a study that measured honesty while wearing designer goods

Dan’s blog is a must read

“I believe in Harvey Dent”

How the joker left his mark, and the way we will be marketing in the future. A case study in the persuasion game played before the release of Dark Knight

I’ve said that South Carolina residents must be especially lacking in common sense to warrant a special note on gas pumps reminding them that there is a law against taking gas without payment.

But this trip.. I saw a new sticker with a graphic and a new line added at added to the bottom of the sticker. Yes! tells us that this will be more persuasive (assuming they still have an extraordinary drive off problem in South Carolina.. I didn’t check)

Watch The Pitch, Poker and the Public:

This video asks the question “Can you go corporate without losing your soul?” It explores some of the advertising and influence industry’s giants through the lens of the greatest persuader of them all; P.T. Barnum. As it turns out he never said, “There is a sucker born every minute”. Hear why you think he did, hear how Joan Jett’s career was launched by the man who launched it, hear from the creator of the Marlboro man and from the greatest pitchman alive today as well as one of the greatest Texas hold’em players to sit at the poker table. These men have been in the business for decades and have learned valuable things about creating perceptions to turn a profit

poker, persuasion, influence, sucker, barnum, ben mack,

Due to brisk sales and phenomenal word of mouth, the new book, Yes!
50 Scientifically Ways to Be Persuasive by Noah Goldstein, Steve Martin
and Robert Cialdini has moved to the New York Times Business Best
Seller List. We at INFLUENCE AT WORK, are totally thrilled and want to
thank you all for your enormous response, good wishes and gracious
comments. If you would like to send the authors your wishes as well,
just click Yes!.

Yea!!! Go team!

Thanks to eveyone reading this blog who participated in our viral campaign to promote the book

persuasion book, influence book, cialdini

After studying Robert Cialdini’s work for decades, I had assumed that I would never get a chance to meet him.

Cialdini is a scientist, and works in academia and our paths were not likely to cross.

So it was a pleasent surprise to hear my freind Donna Fox talk about Cialdini, an interview, and his new book.

I jumped at the chance to be the videoographer (I held a small camera) and be present for the interview.

From that, Donna connected me with the publisher of YES! and we set up http://Yes50book.com

Here’s a link to the video interview from Donna Fox

We been preparing for our call with Robert Calidini this Wednesday. (If you can’t find the call in codes, just fill in the form in the right hand column and I’ll send it to you).

Dr. Cialdini and I will be taking your questions and discussing his latest book Yes! 50 Scientifically Proven Ways to Be Persuasive

Today, we use the net to promote books and authors, and increase the speed at which we can spread a meme or new idea. I’d like to show you exactly what we do, and give you a chance to see how easy it is to increase your own online reputation and results

Step 1 was this site. As soon as I heard that Cialdini had a new book coming out, I registerd a name and started telling some friends. At first, we were just going to have 4 people share a one day event with their mailing lists, but soon, others started asking about the book and the project.. wanting in on the action.

Thats where we decided to take a better approach. As students of Influence, and the Law of Reciprocity, we know that genuine gifts work far better than a one time bribe for building a relationship. So I put the requirement on anyone offering a FREE GIFT that it had to be for everyone that visits this site.. not just book buyers.

Sometimes, and author is so anxious to meet sales goals that they forget why they wrote the book in the first place. No Dr. Cialdini. He’s in this field for the long haul, and agreed to let us promote this book without any forced buying of this book.

Of course, it helps that the book is one that you will want to buy and read.

Our teleseminar/webcast will be open to anyone that wants to learn more about the book. Once you register, we send you the codes and let you submit any questions you have about persuasion, influence, selling online and offline, marketing and the book. You can attend the program live via your computer or any phone, plus there will be a recorded replay available after the event.

There’s no tricks here. Yes, we do ask for your email address, but have restricted the mailing list. You won’t be seeing a lot of offers, just an occasional update about this site, and you are welcome to opt out if you dn’t want to hear from us (there is a one click link in the email we send)

You will be eligible to receive Dr. Cialdini’s “Influence at Work” newsletter with more of the kind of articles that make up the 50 chapters of the book. You’ll get a notice and invitation from his office with a FREE report.

You can promote yourself, your business, or your book

This is the first of several posts about how we do things. Next up will be a summary of our Facebook program, how we spread a new idea using Twitter and social media and blogs. I suggest you subscribe to your RSS feed or return here over the next few days to watch. Each step will take a few minutes, and you can do this yourself for your own business.

One more way to build your reputation is with comments. Just click on the comment button at the end of this post (or any post your read) and let us know what you think. No need to write an essay, but do reference the post, your experience with Incluence and how you use these princples.

Almost like magic, a buzz starts around the net when you participate in blogs and comment. The blogosphere (all the blogs) is filled with community minded folks, they watch the comments on their blogs, visit your web site or blog and share what you have with their readers.

This is real influence with thought leaders, so be careful not to come off as SPAM. Post your real opinions. Write a fresh sentence or two, DO NOT cut and paste comments.

Go aheads, try it now. 93% percent of readers miss this opportunity.. so you will be noticed.