After studying Robert Cialdini’s work for decades, I had assumed that I would never get a chance to meet him.
Cialdini is a scientist, and works in academia and our paths were not likely to cross.
So it was a pleasent surprise to hear my freind Donna Fox talk about Cialdini, an interview, and his new book.
I jumped at the chance to be the videoographer (I held a small camera) and be present for the interview.
From that, Donna connected me with the publisher of YES! and we set up http://Yes50book.com