Why Do Some Headlines Fail? (FREE Report)

December 1, 2009

I know this headline got your attention. I read about it in this report. Sean D’Souza of Psychotactics fame wrote a simple 12 page report that give you the essence of what triggers make a good headline and his testing method. Then he gave me permission to share it on this blog. Another persuasion gift. [...]

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Do Designer Goods Make You More Honest?

November 29, 2009

Dan Ariely, author of Predictably Irrational, comments on a study that measured honesty while wearing designer goods Dan’s blog is a must read

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Millions Do Your Marketing For You

July 31, 2009

“I believe in Harvey Dent” How the joker left his mark, and the way we will be marketing in the future. A case study in the persuasion game played before the release of Dark Knight I don’t recall anywhere in the ARG (alternate reality game) where they say “go buy a ticket”

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Yes! We Do Want You to Comply With the Law

December 16, 2008

I’ve said that South Carolina residents must be especially lacking in common sense to warrant a special note on gas pumps reminding them that there is a law against taking gas without payment. But this trip.. I saw a new sticker with a graphic and a new line added at added to the bottom of [...]

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Are We Persuading Enough People.. Our Low Capitalization Rate

November 18, 2008

Malcom Gladwell’s new book Outliers is coming out this week. In this video, he describes how we aren’t capitalizing on our resources. Made me think.. are we persuading as well as we could? @ Yahoo! Video

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There’s a Sucker Born Every Minute? Not Really.

November 16, 2008

Watch The Pitch, Poker and the Public: This video asks the question “Can you go corporate without losing your soul?” It explores some of the advertising and influence industry’s giants through the lens of the greatest persuader of them all; P.T. Barnum. As it turns out he never said, “There is a sucker born every [...]

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Yes! Makes the New York Times Business Best Seller List

September 17, 2008

Due to brisk sales and phenomenal word of mouth, the new book, Yes! 50 Scientifically Ways to Be Persuasive by Noah Goldstein, Steve Martin and Robert Cialdini has moved to the New York Times Business Best Seller List. We at INFLUENCE AT WORK, are totally thrilled and want to thank you all for your enormous [...]

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New Bonus.. Video Inteview of Cialdini about YES! Book

July 9, 2008

After studying Robert Cialdini’s work for decades, I had assumed that I would never get a chance to meet him. Cialdini is a scientist, and works in academia and our paths were not likely to cross. So it was a pleasent surprise to hear my freind Donna Fox talk about Cialdini, an interview, and his [...]

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Using the Internet to Increase Your Influence and Persuasive Skills

July 7, 2008

We been preparing for our call with Robert Calidini this Wednesday. (If you can’t find the call in codes, just fill in the form in the right hand column and I’ll send it to you). Dr. Cialdini and I will be taking your questions and discussing his latest book Yes! 50 Scientifically Proven Ways to [...]

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Listen to CIaldini Interview Now

June 20, 2008

Mitch Axelrod inteverviewed Dr. Robert Cialdini this week. When he heard about the problems we had getting Dr. Cialdini on for Wednesday night, he offered to post the call for us. We are confirming a time in early July to talk with Dr. Cialdini and answer your questions, in the mean time, enjoy this recording, [...]

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