Say Yes to Influence

Originally from Aartjan van Erkel blog post De 6 geheimen van verleiding

In recent days I devoured the book Influence of persuasion, Professor Robert Cialdini. He presents it 6 scientifically proven seduction techniques from social psychology. The book gave me a few ideas that websites can increase their conversion. Plus, I give examples of Dutch sites that already use the techniques.

If you read this, you are by 4 methods of Cialdini’s tempted to read. I’ve used them because in my intro …

Cialdini calls itself the "weapons of influence": psychological "buttons" which can be printed for an automatic response.

The 6 secrets of Cialdini are:

1. Reciprocity
2. Commitment & Consistency
3. Social attachment
4. Sympathy
5. Authority
6. Scarcity

1. Reciprocity

Give away something free and the recipient feels obligated to give back to. That is the principle of reciprocity. People who are in debt will always redeem their debt. That is so because. This social obligation is inherent in humans. Give a gift, and your client is trapped in an invisible safety net.

Freebies work often increasing conversion. Because sooner or later the prospect repay the favor. The easiest way to do that is by an order.Simple gifts are enough. Do you have a website, think more of a free:

• Newsletter
• E-book
• Quickscan
• DVD with movie product
• Love Call
• Tip or secret (eg this article

Entrepreneurs make extensive use of the temptations of power presents, and thus of reciprocity. Gifts, Christmas gifts and giveaways are a complete industry.

We are posting FREE GIFTS here from friends and fans of Dr. Robert Cialdini. There is no cost or obligation to get this material.

We are following the Law or Reciprocity as described in Dr. Cialdini’s book Influence and giving freely with no strings attached, knowing that we may never hear from you again.

We hope you will consider the training, products and services offered by our partners. We are all in business and are motivated to do good work. We know that those that want to become clients will find out about us.

We know the principles taught by Cialdini and others work. We have used them ourselves and encourage you to get the new book with 50 usable ideas.. ways you can be more persuasive.

The book is on sale at Amazon now