Say Yes to Influence

We been preparing for our call with Robert Calidini this Wednesday. (If you can’t find the call in codes, just fill in the form in the right hand column and I’ll send it to you).

Dr. Cialdini and I will be taking your questions and discussing his latest book Yes! 50 Scientifically Proven Ways to Be Persuasive

Today, we use the net to promote books and authors, and increase the speed at which we can spread a meme or new idea. I’d like to show you exactly what we do, and give you a chance to see how easy it is to increase your own online reputation and results

Step 1 was this site. As soon as I heard that Cialdini had a new book coming out, I registerd a name and started telling some friends. At first, we were just going to have 4 people share a one day event with their mailing lists, but soon, others started asking about the book and the project.. wanting in on the action.

Thats where we decided to take a better approach. As students of Influence, and the Law of Reciprocity, we know that genuine gifts work far better than a one time bribe for building a relationship. So I put the requirement on anyone offering a FREE GIFT that it had to be for everyone that visits this site.. not just book buyers.

Sometimes, and author is so anxious to meet sales goals that they forget why they wrote the book in the first place. No Dr. Cialdini. He’s in this field for the long haul, and agreed to let us promote this book without any forced buying of this book.

Of course, it helps that the book is one that you will want to buy and read.

Our teleseminar/webcast will be open to anyone that wants to learn more about the book. Once you register, we send you the codes and let you submit any questions you have about persuasion, influence, selling online and offline, marketing and the book. You can attend the program live via your computer or any phone, plus there will be a recorded replay available after the event.

There’s no tricks here. Yes, we do ask for your email address, but have restricted the mailing list. You won’t be seeing a lot of offers, just an occasional update about this site, and you are welcome to opt out if you dn’t want to hear from us (there is a one click link in the email we send)

You will be eligible to receive Dr. Cialdini’s “Influence at Work” newsletter with more of the kind of articles that make up the 50 chapters of the book. You’ll get a notice and invitation from his office with a FREE report.

You can promote yourself, your business, or your book

This is the first of several posts about how we do things. Next up will be a summary of our Facebook program, how we spread a new idea using Twitter and social media and blogs. I suggest you subscribe to your RSS feed or return here over the next few days to watch. Each step will take a few minutes, and you can do this yourself for your own business.

One more way to build your reputation is with comments. Just click on the comment button at the end of this post (or any post your read) and let us know what you think. No need to write an essay, but do reference the post, your experience with Incluence and how you use these princples.

Almost like magic, a buzz starts around the net when you participate in blogs and comment. The blogosphere (all the blogs) is filled with community minded folks, they watch the comments on their blogs, visit your web site or blog and share what you have with their readers.

This is real influence with thought leaders, so be careful not to come off as SPAM. Post your real opinions. Write a fresh sentence or two, DO NOT cut and paste comments.

Go aheads, try it now. 93% percent of readers miss this opportunity.. so you will be noticed.

Still a few days until the official release date of Yes! 50 Scientifically Proven Ways to Be Persuasive

After reading the book, I knew what I had to do.

In a word.. Reciprocity.

I contacted some of my friends.. authors who have written on influence, persuasion, sales, marketing, advertising and PR, and arranged to send them a book.

We do this from time to time to get reviews and attract mailing list owners, marketers and thought leaders to new books by new authors. But with a book like this one, from Dr. Cialdini, I decided that the promotion partners would come to us, and just gave away books with no expectation. No quid pro quo, just “Here’s a book from someone I know you respect”

Did it work?

Another one word answer.. WOW!

The phone has been ringing off the hook, the twitter feed is blazing and my in box is full all day long with requests to be a part of the program. When I tell them the rules. No back end sales, no upsell package, no guarantee of anything.. they still begged to help.

(I’ll attribute this to the book.. not my brilliant strategy<grin&gt;)

So here’s what we will do. Everyone who follows this feed, or signs up to be on the exclusive interview call with Dr. Cialdini will have the option to see the work of the best persuasion experts I know.

The cost? FREE

We want you to read the book, but if you really want to just take the gifts and goodies and borrow someone else’s copy, so be it.

Once you start to become familiar with Cialdini’s work, I know you will want to buy a copy of YES! for your library, and a few copies for co-workers and friends who study sales and marketing.

Just watch this space for announcements. Leave a comment if you’d like to be part of the conversation and please.. tell everyone that wants to be more persuasive about this site. It’s the highest compliment you can give Dr. Cialdini for his work and your friend will never forget who first told them about the best influence and persuasion stuff on the net.

Be there hero.. tell the about Robert Cialdini’s work