Inside Influence Report shared this great piece by Steve Martin, CMCT
Whether it’s exercising, saving money for a rainy day or finding the time to prepare for that new project, many people find it easy to come up with an excuse that puts off completing some tasks to another day.
Typically, there is a perception that we associate procrastination with tasks that are less pleasant to us. But an interesting new series of studies points out that often we are just as likely to put off activities that we find attractive and enjoyable. As well as providing insights into the persuasive pull of procrastination the results of this study also point to some potentially important considerations regarding persuading people to take you up on your offers and proposals.
