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	<title>Comments on: You Are Invited To Join Us With Ben Mack and Robert Cialdini</title>
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	<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/</link>
	<description>More Ways for You to Be Persuasive</description>
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		<title>By: Harnessing the Five Percent Law &#124; Branding with Ben Mack</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-786</link>
		<dc:creator>Harnessing the Five Percent Law &#124; Branding with Ben Mack</dc:creator>
		<pubDate>Mon, 06 Oct 2008 19:56:31 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-786</guid>
		<description>[...] You Are Invited To Join Us With Ben Mack and Robert Cialdini [...]</description>
		<content:encoded><![CDATA[<p>[...] You Are Invited To Join Us With Ben Mack and Robert Cialdini [...]</p>
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		<title>By: Dr. Cialdini on Memes and Names &#124; Branding with Ben Mack</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-779</link>
		<dc:creator>Dr. Cialdini on Memes and Names &#124; Branding with Ben Mack</dc:creator>
		<pubDate>Fri, 26 Sep 2008 17:37:52 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-779</guid>
		<description>[...] You Are Invited To Join Us With Ben Mack and Robert Cialdini [...]</description>
		<content:encoded><![CDATA[<p>[...] You Are Invited To Join Us With Ben Mack and Robert Cialdini [...]</p>
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		<title>By: Ben Mack Interviewed by Dave Lakhani &#124; Branding w/ Ben Mack</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-775</link>
		<dc:creator>Ben Mack Interviewed by Dave Lakhani &#124; Branding w/ Ben Mack</dc:creator>
		<pubDate>Thu, 04 Sep 2008 01:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-775</guid>
		<description>[...] You Are Invited To Join Us With Ben Mack and Robert Cialdini [...]</description>
		<content:encoded><![CDATA[<p>[...] You Are Invited To Join Us With Ben Mack and Robert Cialdini [...]</p>
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		<title>By: Rich Prospertity and Success Blog</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-31</link>
		<dc:creator>Rich Prospertity and Success Blog</dc:creator>
		<pubDate>Wed, 18 Jun 2008 15:37:11 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-31</guid>
		<description>&lt;strong&gt;Use this Science To Get YES! More Often...&lt;/strong&gt;

...</description>
		<content:encoded><![CDATA[<p><strong>Use this Science To Get YES! More Often&#8230;</strong></p>
<p>&#8230;</p>
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		<title>By: Tracy Needham</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-12</link>
		<dc:creator>Tracy Needham</dc:creator>
		<pubDate>Thu, 12 Jun 2008 01:30:27 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-12</guid>
		<description>Given that so many people like to think of themselves as rebels, it&#039;s very interesting that asking for compliance--especially with an element of peer pressure thrown in--is much more effective than claiming a partnership. Then again, being out of compliance evokes more emotion than rejecting a stranger&#039;s partnership request. So I guess it does make sense.  

The rhyming point was another good one. And it explains why some classic advertising slogans/jingles (Folger&#039;s, Oscar Mayer) stick with us. But its power must be limited to the human world. I make up rhymes for my dogs all the time and it doesn&#039;t seem to get me the desired response one bit!</description>
		<content:encoded><![CDATA[<p>Given that so many people like to think of themselves as rebels, it&#8217;s very interesting that asking for compliance&#8211;especially with an element of peer pressure thrown in&#8211;is much more effective than claiming a partnership. Then again, being out of compliance evokes more emotion than rejecting a stranger&#8217;s partnership request. So I guess it does make sense.  </p>
<p>The rhyming point was another good one. And it explains why some classic advertising slogans/jingles (Folger&#8217;s, Oscar Mayer) stick with us. But its power must be limited to the human world. I make up rhymes for my dogs all the time and it doesn&#8217;t seem to get me the desired response one bit!</p>
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		<title>By: Chris Horne</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-11</link>
		<dc:creator>Chris Horne</dc:creator>
		<pubDate>Thu, 12 Jun 2008 00:59:49 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-11</guid>
		<description>Humanize. Ethics DOES have a place in persuasion. 

When a person/ &quot;prospect&quot; is able to easily and quickly feel familiarity with you/ &quot;marketer&quot; they will assume you as genuine, true and probably good for them.

I also learned to re-frame the Consensus Perspective. People&#039;s perception of the majority which they belong to is a major factor. 

Nobody wants to feel alienated or bungle with something alien. We tend towards similarity. 

&quot;Ooh, look this is my reflection, aren&#039;t I handsome/ beautiful and interesting. Of course I will spend some time with myself for my benefit.&quot;

Awesome call. Intellectual Rockstar material for sure. Thanks!
Chris Horne

p.s. concerning one of the final call comments... people don&#039;t want to think of themselves as &quot;herd&quot; but people have an inherent need to belong. especially the &quot;different&quot; crowd.</description>
		<content:encoded><![CDATA[<p>Humanize. Ethics DOES have a place in persuasion. </p>
<p>When a person/ &#8220;prospect&#8221; is able to easily and quickly feel familiarity with you/ &#8220;marketer&#8221; they will assume you as genuine, true and probably good for them.</p>
<p>I also learned to re-frame the Consensus Perspective. People&#8217;s perception of the majority which they belong to is a major factor. </p>
<p>Nobody wants to feel alienated or bungle with something alien. We tend towards similarity. </p>
<p>&#8220;Ooh, look this is my reflection, aren&#8217;t I handsome/ beautiful and interesting. Of course I will spend some time with myself for my benefit.&#8221;</p>
<p>Awesome call. Intellectual Rockstar material for sure. Thanks!<br />
Chris Horne</p>
<p>p.s. concerning one of the final call comments&#8230; people don&#8217;t want to think of themselves as &#8220;herd&#8221; but people have an inherent need to belong. especially the &#8220;different&#8221; crowd.</p>
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		<title>By: Kelly Watson</title>
		<link>http://yes50book.com/you-are-invited-to-join-us-with-ben-mack-and-robert-cialdini/comment-page-1/#comment-10</link>
		<dc:creator>Kelly Watson</dc:creator>
		<pubDate>Wed, 11 Jun 2008 22:58:59 +0000</pubDate>
		<guid isPermaLink="false">http://yes50book.com/?p=8#comment-10</guid>
		<description>Can&#039;t wait for 8 p.m.

I&#039;ll be doing a play-by-play on the call from Twitter. Anyone who wants to follow along should check out user kellywatson or search for #cialdini hash tags. Will be a great way to catch up if you can&#039;t make it!</description>
		<content:encoded><![CDATA[<p>Can&#8217;t wait for 8 p.m.</p>
<p>I&#8217;ll be doing a play-by-play on the call from Twitter. Anyone who wants to follow along should check out user kellywatson or search for #cialdini hash tags. Will be a great way to catch up if you can&#8217;t make it!</p>
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