According to Susan Weinschenk, Ph.D, dopamine is a powerful attraction mechanism.
The myth — You may have heard that dopamine controls the “pleasure” systems of the brain: that dopamine makes you feel enjoyment, pleasure, and therefore motivates you to seek out certain behaviors, such as food, sex, and drugs.
It’s all about seeking — The latest research, though is changing this view. Instead of dopamine causing us to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes us to want, desire, seek out, and search. It increases our general level of arousal and our goal-directed behavior. (From an evolutionary stand-point this is critical. The dopamine seeking system keeps us motivated to move through our world, learn, and survive). It’s not just about physical needs such as food, or sex, but also about abstract concepts. Dopamine makes us curious about ideas and fuels our searching for information. The latest research shows that it is the opoid system (separate from dopamine) that makes us feel pleasure.
Read more on Weinschenk’s blog
When you tap into this, any persuasion you do could be compounded exponentially. A powerful tool when you can figure out how to use it.
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